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중국인의 한국 의료관광 서비스에 대한 질과 만족도가 충성도에 미치는 영향

 Factors Influencing Chinese Customers’ Loyalty to Korean Medical and Tourism Services

간호행정학회지 2015년 21권 3호 p.317 ~ 326
KMID : 0614820150210030317
염영희 ( Yom Young-Hee ) - 중앙대학교 적십자간호대학

김명애 ( Kim Myoung-Ae ) - 중앙대학교 대학원
한정희 ( Han Jung-Hee ) - 중앙대학교 대학원

Abstract

Purpose: The purpose of this study was to identify factors related to the loyalty of Chinese customers who use Korean medical and tourism services.

Methods: Participants were 158 Chinese who visited plastic surgery clinics in Korea. Data were analyzed using descriptive statistics, One-way ANOVA, Scheffe? test, Pearson Correlation and Hierachical Multiple Regression.

Results: Medical service quality, tourism service quality and medical and service satisfaction were positively correlated with customer loyalty. Medical service quality and medical and tourism service satisfaction had significant influence on customer loyalty. The explained variance for customer loyalty was 84.9%.

Conclusion: These results suggest the need to improve the tourism service and medical and tourism service satisfaction to retain loyal customers.
KeyWords
의료관광, 의료서비스 질, 고객만족
Medical tourism, Quality of health care, Personal satisfaction
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등재저널 정보
학술진흥재단(KCI) KoreaMed